Sounds Like and One Step - campaign toolkit

Quit’s social marketing campaigns Sounds Like and One Step provide people who smoke with reasons and motivation to quit, and help build their confidence to quit. The campaigns aim to increase quit attempts and increase the success of these attempts.

Campaign toolkit

Download the campaign toolkit via the button below for information on Quit’s Sounds Like and One Step campaigns, including assets you can share with your communities to motivate and support people who smoke to quit.

Assets and resources include:

• Videos

• Posters

• Newsletter article

• Social media posts

• Fact sheets. 

About the Sounds Like and One Step campaigns

Sounds Like is a campaign that motivates people who smoke to quit by emphasising the symptoms of smoking-related damage, such as coughing, wheezing, struggling to breathe or experiencing bleeding gums. These common concerns may lead to lifelong consequences, including severe breathlessness or loss of teeth. This campaign aims to motivate people to quit smoking and seek further support by contacting Quitline, where they can access free telephone counselling throughout their quit journey. 

One Step is a new campaign developed by Quit in 2025 that aims to build confidence in a person's ability to quit smoking. It follows a relatable story of a person's quitting journey, from the initial thought about quitting through to challenges faced, and highlights the progress made. The campaign is informed by exploratory research and counters the perception that quitting smoking is too big a burden to consider. It encourages people to take small steps, addressing the habitual and situational nature of smoking, making quitting feel more achievable.

For more campaign information as well as shareable assets, download the toolkit via the button above, or contact quit@quit.org.au

Last updated March 2025