Quit with Pride Stakeholder Toolkit
On Sunday the 6th of April 2025, Quit launched the 'Quit with Pride' campaign across Victoria
Please share the campaign assets on your channels during the campaign period 6 April - 17 May 2025, to help reduce smoking and vaping rates within the community and save lives.
Promote the campaign to your LinkedIn and X (formerly Twitter) networks using the material and sample copy provided below.
Remember to tag and follow Quit on:
LinkedIn: @quit-victoria
X (formerly Twitter): @quitvic
Campaign Summary
'Quit with Pride' is a campaign supporting the LGBTIQA+ community to quit smoking and vaping. ‘Quit with Pride’ features community advocates sharing their 'why' for quitting. The campaign highlights that your quitting journey is as unique as you and reminds us that quitting can look different for everyone. At every stage of your quitting journey, Quitline is here to offer personalised, culturally sensitive support to help you stop smoking, or vaping.
Key messages
Quit with Pride aims to engage and support members of the LGBTIQA+ community in ways that are inclusive and culturally safe.
Your quitting journey is as unique as you
Improve the mental, physical, and financial health of Victorian LGBTIQA+ community members by reducing the impact of smoking
Shareable assets
Organisations and peak bodies play an important role in encouraging and supporting all people in the LGBTIQA+ community who smoke or vape to quit, and in influencing others not to start. By sharing the Quit with Pride campaign assets with your communities throughout the campaign period and beyond, (6th April to 17th May 2025) you can help spread important messages that build motivation and capacity to quit, thereby helping to reduce smoking rates in the LGBTIQA+ community and save lives.
Available assets include:
Downloadable posters
Motivating magnets
Newsletter copy
Social media posts
Posters
Supportive A4 poster to empower the LGBTIQA+ community to quit smoking and vaping.
Motivating Magnets
An A6 magnet for the LGBTIQA+ community to use as a reminder of their 'why' for quitting smoking and vaping.
Newsletter Copy
(INSERT NAME / WE) are excited to share Quit's latest campaign, 'Quit with Pride’. Co-designed with community advocates, the campaign encourages people in the LGBTIQA+ community to discover their personal ‘why’ for quitting smoking and vaping. Running until May 17, Quit with Pride tackles the disproportionately higher rates of tobacco and vape use within the LGBTIQA+ community, ensuring everyone has access to the help they need for a healthier, smoke and vape-free future.
Asset:
Social Media
Copy:
#QuitwithPride, an LGBTIQA+ Quit campaign that features community advocates sharing their unique reasons for quitting smoking. It reminds us that quitting can look different for everyone. At every stage of your quitting journey, Quitline is here to offer personalised, culturally sensitive and accessible support to help you break free from smoking, or vaping.
#QuitWithPride highlights that quitting can look different for everyone. At every stage of your quitting journey, Quitline is here, offering personalised, culturally sensitive and accessible support to help people break free from smoking, or vaping.
Assets:
Campaign feedback
If you have any feedback or concerns relating to Quit with Pride advertisements, please call 03 9514 6834 or email quit@quit.org.au and leave your name and contact number. Quit will return your call as soon as possible.