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National Cessation Platform Stakeholder Toolkit

Background

An estimated 1.8 million Australians over the age of 14 smoke daily, and in the past four years alone, national vaping rates have almost tripled, with an estimated 1.5 million Australians over the age of 14 currently vaping. More needs to be done to help people end their dependence on nicotine.

The National Cessation Platform aims to provide all Australians with equitable access to the latest evidence-based cessation information and support, ensuring that those who want to quit smoking and/or vaping can do so with the best available resources.

To utilise the latest innovations in cessation support, Quit is collaborating with stakeholders from across community, health and the smoking/vaping cessation sector to build on their expertise and experiences.

Our three phases of development to deliver the National Cessation Platform will see us gather insights and bring together ideas to integrate best practices to create an equitable, accessible and personalised digital experience for Australians wanting to quit smoking and/or vaping.

The national cessation platform 3 phased development approach

Key milestones for 2024

  1. Target audience segmentation research: Build understanding of Australians who smoke and/or vape and define the needs and preferences of distinct audiences based on behaviour, product use, socio-demographics and beliefs. This will inform the development of online cessation pathways, tools, and resources, with a secondary objective of identifying knowledge gaps to be addressed in a subsequent exploratory research phase. 

  2. Exploratory research phase planning: Develop a research plan to address knowledge gaps from the segmentation research and inform the future state roadmap of the National Cessation Platform. 

  3. Digital experience platform planning: Select and onboard a digital strategy partner, development of the digital strategy, implementation costing and planning. 

Stakeholder FAQs

What is the National Cessation Platform?

Funded by the Federal Government, the trusted quit.org.au site is being developed to be a state-of-the-art national digital cessation hub supporting Australians who smoke or vape to quit for good. 

The platform will provide evidence-based support using the latest behavioural insights for people who want to quit, particularly from priority populations. This will be done through a seamless digital experience with integrated tools and resources, providing a one-stop shop for all Australians wanting to quit and meeting people where they are to assist their quitting journey.  

Specific, evidence-based content will be informed by the needs of priority population groups, including Australians in regional and remote areas, populations where smoking and vaping rates are high, youth populations, and Aboriginal and Torres Strait Islander people. 

When will the stakeholder engagement commence?

The National Cessation Platform Steering Committee will meet monthly, with the first meeting in August. The External Advisory Group will have its first meeting in early 2025.

How can I request changes to quit.org.au in the meantime?

quit.org.au is live and undergoing continuous improvements based on real-time data and user feedback. The national platform will continue to be updated and improved as we design and deliver the future state of the National Cessation Platform. 

If you have questions, feedback or web requests, please email quit@quit.org.au and we will respond to you as quickly as possible. 

Who can I speak to about the National Cessation Platform?

For any questions or requests for additional information, please email quit@quit.org.au.

What is the National Cessation Platform Steering Committee responsible for?

The National Cessation Platform Steering Committee is comprised of a range of senior staff from across Cancer Council Victoria, including from the Centre for Behavioural Research in Cancer, Quitline, Quit Centre, the Facts and Issues team, Marketing and Communications, and Digital.

The purpose of the Steering Committee is to:

  • oversee and guide planning and execution of the Activity Work Plan, identifying any emerging external opportunities 

  • promote consistency of messaging 

  • provide advice on key project decisions and consider matters arising from stakeholder feedback 

  • monitor risk and issues reporting to ensure risk identification and mitigation management 

  • act to remove or minimise roadblocks that may interfere with project progression 

  • enable communication and collaboration between stakeholders and potential partners. 

What is the National Cessation Platform External Advisory Group responsible for?

The National Cessation Platform External Advisory Group is comprised of representatives from key national smoking and vaping committees, the Cancer Council Federation and broader smoking/vaping sector, as well as representatives from state and territory governments, organisations supporting priority populations, health peak bodies and, importantly, also includes person/s currently smoking and /or vaping who want to quit.  

This group will provide timely and expert advice and guidance to the Steering Committee, ensuring the platform meets its strategic goals – ultimately, supporting Australians who smoke and /or vape to quit for good.

The purpose of the External Advisory Group is to:

  • provide information to the Steering Committee to ensure well-informed decision making 

  • build partnerships and explore opportunities for synergy and alignment 

  • share knowledge, resources, tools and data (where appropriate) to assist in developing evidence-based cessation programs 

  • build a sense of ownership and support of the National Cessation Hub for all Australians 

  • enable amplification of the National Cessation Hub through representative channels. 

Have a question that you can't see an answer for? Please email quit@quit.org.au.

Spread the word

Help promote the National Cessation Platform and support more Australians to quit vaping or smoking. Choose a social tile and share the message as is or tailor to suit your community.  

Social post 1:

Copy: A national digital platform: quit.org.au supporting Australians wanting to quit vaping or smoking with an equitable, accessible and personalised online experience. 

Ready to quit? Quit is ready to support you. At any age, at any stage of your quitting journey, visit quit.org.au or call 13 78 48. 

#Quit #QuitSmoking #QuitVaping #GiveUpForGood #Quitline 

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Social post 2:

Copy: There are now more ways than ever before that Australians can quit vaping and smoking. You can:  

  1. Call Quitline on 13 7848

  2. Visit quit.org.au

  3. Talk to a health professional

  4. Download the My Quitbuddy app

#Quit #QuitSmoking #QuitVaping #GiveUpForGood #Quitline 

Asset download

Social post 3:

Copy: Recent legislation changes restrict the sale of vapes to pharmacies only, closing a loophole that has allowed for easy supply of these products, particularly to young Australians.  

 With an end to other retail sales of vapes, Quit stands ready to support Australians who smoke or vape to quit. Visit quit.org.au or call 13 7848. 

#Quit #QuitSmoking #QuitVaping #GiveUpForGood #Quitline 

Asset download

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