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Voice Within - Smoking Takes Lives

Wednesday 11 January, 2012

The Voice Within campaign first launched in 2007 and was produced by the Cancer Institute NSW. The campaign focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

The campaign will air from Jan 15 – Feb 11 in metro and regional Victoria.

 

 Download a background brief about stroke [148 kb PDF]

Real life stories

Smoking killed me

Approx 4 years ago, I like many others was a smoker. I got a cold which in turn turned into pneumonia, owing to my weak chest which was caused by smoking. It was 11pm at night when I found when I...

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